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Print and screen resolution. Dots per inch.

This is often confusing for many people. I often get clients who give me images from their websites and expect them to be good enough quality for print but this is not the case. Pictures on the web are generally 72 dots (pixels) per inch (dpi) whereas commercial print uses 300dpi or more. If the image is quite large on the website and appears to be good quality you can expect to achieve a similar … [Read more...]