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MBA Caliber Tips on Branding Practices and Missteps

Creating a winning brand is often a lot harder than industry veterans make it look. Most companies go through many drafts of logos and slogans before settling on oneā€”and even then, many change their minds after gauging customer response. Are ad placements memorable? Can customers quickly identify both what the product does, and where to buy it? Does it seem desirable or needed from the outset? … [Read more...]

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It’s not just about getting traffic to your website…

...it's getting them to stay there, buy your product or service and hopefully return for more. You can spend a fortune getting high Google ranking with various SEO techniques, but visitors only spend a few seconds deciding whether they want to view your website. How do you get them to do what you want? This is where good design comes in. 20 things to think about. 1. Is the heading too … [Read more...]