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You CAN judge a book by its cover!

There is an old adage and song that suggests that you can’t judge a book by its cover. In one way that might be true. If you’ve written a fabulous book and you get your daughter’s boyfriend to knock one up in Microsoft Paint. Mind you, the chances of anyone buying it are going to be slim. Another option may be that you are a successful writer with a huge fan base. In your case, it doesn’t matter … [Read more...]

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MBA Caliber Tips on Branding Practices and Missteps

Creating a winning brand is often a lot harder than industry veterans make it look. Most companies go through many drafts of logos and slogans before settling on one—and even then, many change their minds after gauging customer response. Are ad placements memorable? Can customers quickly identify both what the product does, and where to buy it? Does it seem desirable or needed from the outset? … [Read more...]

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It’s not just about getting traffic to your website…

...it's getting them to stay there, buy your product or service and hopefully return for more. You can spend a fortune getting high Google ranking with various SEO techniques, but visitors only spend a few seconds deciding whether they want to view your website. How do you get them to do what you want? This is where good design comes in. 20 things to think about. 1. Is the heading too … [Read more...]